AMUSÉE MOI

Amusée Moi is a Shanghai-based bridal house founded in 2019 and led by designer Yiyan, who trained in haute couture at ESMOD and has more than a decade of experience in wedding design. The brand describes its aesthetic as gentle, immaculate and pellucid, combining modern tailoring with traditional craftsmanship and a strong emphasis on romance, lightness and emotional design. Its collections use delicate fabric manipulation, hand-applied floral elements, embroidery, pleating and refined construction to create bridal gowns that feel poetic, contemporary and highly considered.